Medbase won the HR Excellence Award in 2024 in the Social Media category with its approach to social recruitment. How did they achieve this? In this episode of Voice of HR, Florian Schrodt , Head of Recruitment, and Simon Brühlmeier , Head of Employer Branding and Recruitment, talk to host Alexandra Gastpar from HR Campus about how they understand their target groups, address them individually —and turn leads into real prospects and employees. A conversation about the connection between HR and marketing, the courage to change, and social media as an effective recruitment channel.
